Some Really Poor
Domain Name Choices
Dear fellow entrepreneur,
In their delight in discovering that their eagerly-sought
domain name is indeed available, some people forget to ask if
they really want that domain name at all. The problem with domain names is
that when you combine multiple words into a single-word domain name, sometimes you get
unexpected — and hilarious (to everyone except you) — results.
Other times, the domain name may look perfectly innocent, but when you
say it, you get something that you didn't expect.
Sometimes the problem can be avoided by judicious use of the dash character.
Although I agree with the "experts" that you should avoid using the dash in selecting your
domain names if possible, there are certain situations where the dash
is not only a good idea, it is downright essential.
(Unfortunately, in other cases the dash doesn't help at all. The domain name is
probably doomed from the start.)
Here are some examples of what I mean....
What would you call a site where you can discover
who represents a particular celebrity?
Your first instinct might be to name it
www.whorepresents.com. But is that
really such a good idea? Look at it again.
Then there's a site called
where programmers and other techie experts can swap opinions and ideas.
But their domain name of
really needs a dash.
Want a pen? "Pen Island" is a cute name for a rather boring product.
However, there's nothing boring about the domain they chose —
Do you want to find a therapist? This site can help!
But their domain —
— desperately needs a dash.
The site for the Italian Power Generator company...
is "under construction". While they're at it, somebody should suggest that
they rethink their domain name.
Since we're wandering around the world, let's consider
the Mole Station Native Nursery, based in New South Wales. Originally,
they used a domain name of
It caused them all sorts of problems, so they changed it to
What a difference!
Personally, I think "Speed of Art" is a cute name for a design-based web site.
Unfortunately, it makes a lousy domain name —
Two dashes would help so much.
If I lived in Tahoe, I'd be upset that my taxes were going to pay
the salary of the civil servant who chose the domain name for the site
to promote vacationing in Lake Tahoe —
There's a world of difference between "go-tahoe" and what they chose.
Of course, sometimes even a dash can't help a poor domain name choice.
The people who sell software at
should have said their domain name out loud several times before they chose that
Finally, every organization based in Cumming, Georgia must be careful
in choosing its name. Unfortunately, no one warned
the Cumming First Methodist Church. Their first website
used the domain name of
Now they're in the process of changing their domain name to
The new name is not as "pretty", but people are laughing a lot less.
(It has nothing to do with domain names, but I'm really curious if there's a "Second Cumming
These are just a few of the domain names on the World Wide Web that
would have benefitted from a little careful forethought. What about you?
Have you thoroughly checked your domain names to be sure they can't be misinterpreted?
As always, wishing you every Internet success!